Segment employs its hub position to implement GDPR deletion or suppression requests

Segment acts as a universal API, connecting more than 200 marketing and analytical tools to its client companies so they don’t need to do all that integration.

As part of its interconnection service, it offers a customer data platform that can act as a single point of reference for customer data used by those tools.

This week, the San Francisco-based firm is using its central position to help implement several key requirements of the upcoming General Data Protection Regulation (GDPR). When a data controller is so requested by a consumer, Segment can act to delete user data or to end any subsequent user tracking (suppression), thus cutting off that flow of personal data to the ecosystem of tools it supports.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Source : Marketing Land</>