Soapbox: Marketing data overload? Answer 2 questions that will instantly help

I’ve written a lot about thinking beyond the download and instead focusing on mobile app engagement. I’m a big believer in finding ways to better connect with users you already have, rather than over-investing your marketing dollars in finding new fans, when we know that far too many of those users churn.

As we near the end of 2016, I’d like to piece together all of those disparate ideas about engagement and highlight some of the top tactics I’ve seen brands use to keep users engaged and happy.

[Read the full article on MarTech Today.]

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About The Author

Josh Todd is chief marketing officer for Localytics. He oversees global marketing, branding and advertising. He formerly served as vice president of customer acquisition and marketing for Constant Contact, and was also previously general manager of website strategy for the company. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. Josh holds a Bachelor of Science degree in economics from Babson College, and a Masters in Business Administration from Colorado State University.

from Marketing Land http://marketingland.com/5-ways-martech-can-help-reduce-mobile-app-user-churn-199498