Bing Webmaster Tools (BWT) has a lot to offer. Are you ready to dig in to learn more? In this section, I’m going to break down the first four of 10 sections and include an overview of the tools in each.
The four sections we will cover here are:
- My Sites.
- Dashboards.
- Configure My Site.
- Reports & Data.
Once you have verified site ownership with BWT, you will be able to start making use of all of the free tools and data in each section. Let’s dig in!
Section: My Sites
My Sites allows you to view the sites you have access to and add additional sites to be managed.
It provides you with a quick thumbnail of your website, the number of messages in your Message Center inbox and the percentage change for clicks from search, search impressions, pages crawled and pages indexed. From MySites, you can quickly navigate to the dashboard for a site by clicking on it in the table.
Section: Dashboards
The Site Dashboard is an easy-to-read snapshot of:
- Your site’s overall activity.
- The list of sitemaps that have been submitted, indexed and crawled.
- Your site’s top organic search queries.
- Your site’s inbound links.
To get a more comprehensive and detailed report, you can either click on the link below the snapshot or use the corresponding navigation in the menu on the left-hand side of the toolset.
Section: Configure My Site
In my opinion, the options available within Configure My Site navigation are the most important features within Bing Webmaster Tools (BWT).
[Read the full article on Search Engine Land.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads team within Microsoft, Christi worked in marketing both in-house and at agencies at Point It, Expedia, Harry & David, and Microsoft (MSN, Bing, Windows). When she's not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug.
Source : Marketing Land</>
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